Triadic Integration for Business Excellence via Human Capital, Marketing Dynamics, and Profit Maximization

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Authors

Mariyappan N (ed)
Presidency School of Commerce, Presidency University, Bangalore, Karnataka, India
https://orcid.org/0009-0002-9632-7317

Keywords:

Digital Marketing, Artificial Intelligence, Voice Search Optimization, Personalization, Ethics, Fintech, Blockchain

Synopsis

In today’s intensely competitive and constantly evolving business environment, organizations are compelled to integrate multidimensional strategies that blend the strength of human capital, the agility of marketing dynamics, and the rigor of profit maximization. This edited volume, Triadic Integration for Business Excellence via Human Capital, Marketing Dynamics, and Profit Maximization, brings together contemporary research insights, practical frameworks, and evidence-based approaches that underscore the significance of this triad in achieving sustainable success.

Human capital remains the cornerstone of any enterprise. The knowledge, skills, creativity, and commitment of people drive innovation, build organizational resilience, and shape strategic growth. Simultaneously, marketing dynamics have become more complex than ever before, as businesses navigate digital transformations, shifting consumer expectations, and global competition. Profit maximization, while a fundamental objective, now demands alignment with ethical standards, stakeholder value, and long-term sustainability. This book explores the synergies among these domains through diverse perspectives contributed by scholars and practitioners. The chapters collectively highlight how cultivating empowered workforces, deploying adaptive marketing strategies, and embracing value-driven profitability can transform organizations into agile, purpose-led, and financially robust entities. By integrating theory and practice, this compilation aims to serve as a valuable resource for academics, business leaders, policymakers, and students who seek to deepen their understanding of holistic management practices. It is our hope that this volume will inspire innovative thought, informed decision-making, and the pursuit of excellence in enterprises across sectors and geographies. We extend our sincere gratitude to all contributors whose scholarship and insights have enriched this work. Their dedication has made it possible to present a comprehensive view of how triadic integration can shape the future of business excellence.

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Published

15 July 2025
Copyright (c) 2025 Mariyappan N

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978-93-7185-587-7

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978-93-7185-485-6

How to Cite

Mariyappan N (Ed.). (2025). Triadic Integration for Business Excellence via Human Capital, Marketing Dynamics, and Profit Maximization. Deep Science Publishing. https://doi.org/10.70593/978-93-7185-587-7
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