Designing intelligent virtual assistants and artificial intelligence chatbots for enhanced financial service delivery and customer retention

Authors

Bharath Somu
Senior Engineer, American Express, United State

Synopsis

Financial markets are one of the strongest and most diversified aspects and a necessary part of the world economy, ranging from providing simple products like bank accounts to very complex products where small changes in the conditions may risk the wellbeing of the company and the economy. The ties of financial organizations with big corporations and with the political circuit make them necessary actors in the economy; hence their services have to be reliable, transparent, and affordable. At the same time, these services move huge amounts of money, in which individuals have invested their entire life, and should therefore be safe from hackers or incompetent personnel. It is a well-known fact that the consumers do not want to have any reply in the recovery of the damage, and that they require the services to run flawlessly. 

Downloads

Published

10 June 2025

How to Cite

Somu, B. . (2025). Designing intelligent virtual assistants and artificial intelligence chatbots for enhanced financial service delivery and customer retention. In The Future of Financial IT: Agentic Artificial Intelligence and Intelligent Infrastructure in Modern Banking (pp. 107-122). Deep Science Publishing. https://doi.org/10.70593/978-93-49910-62-1_9