Integrating artificial intelligence with business support systems for smarter billing, CRM, and customer lifecycle management

Authors

Shabrinath Motamary
Software/Systems Architect, Saturn Business systems inc, United States

Synopsis

Artificial Intelligence (AI) is revolutionizing businesses globally by maximizing the workforce's value. AI quickly learns from data, identifies patterns and rules, and gradually improves its capabilities. Through AI's integration and deployment, businesses of all sizes are anticipating both tactical and strategic benefits with relatively low costs by relieving employees of tasks that involve huge but mundane data processes. There is a regular flow of announcements from myriad technology companies that offer IT infrastructure, software applications, and business services for creating integrated AI and data environments as well as from companies across industries that share success stories from implementing smarter operations. These implementations involve the submission of structured and unstructured data from internal and external origins to data lakes for cognitive processing. Through the data lake, AI applications and the workforce are seamlessly connected for the delivery of scalable intelligence. 

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Published

10 June 2025

How to Cite

Motamary, S. . (2025). Integrating artificial intelligence with business support systems for smarter billing, CRM, and customer lifecycle management . In Intelligent Retail and Manufacturing Systems: Artificial Intelligence-Driven OSS/BSS Solutions and Infrastructure Innovations (pp. 20-40). Deep Science Publishing. https://doi.org/10.70593/978-93-49910-26-3_2