Leveraging Amazon Web Services, Microsoft Azure, and Google Cloud platform for cross-industry digital innovation

Cloud computing is emerging as a model that has the potential to revolutionize IT delivery and consumption in a similar way to how the Internet changed the business landscape by transforming communications, commerce, and the creation and management of information. Nevertheless, organizations are beginning to invest in cloud-based information and communication systems to address the inadequacies of several workforce changes and business requirement developments. Motivation for cloud investment may be driven by a variety of different factors both internally and externally, and the current concerns and factors driving cloud investment at an organizational level a few years ago need to be revisited and reconsidered for the most part. Organizations are increasingly interested in PaaS (platform-as-a-service). Business process modeling and simulation are important tasks when building and implementing BPM (business process management) frameworks for cloud-based platforms. However, academic research on cloud-based BPM is still limited, while these platforms are becoming a preferred way of business expenditure. Furthermore, considering the relevance of this issue, it is surprising not to find more published research on the business, organizational or managerial implications of cloud technology. BPM+ is seen as the whole view of the future BPM landscape by many vendors, consulting firms, and BPM experts, and cloud-based platforms are regarded to play an important role in evolving enterprise applications according to BPM+ approaches. However, research on a systematic understanding of this issue is still scarce. A few perspectives are in the field of information systems, including the traditional stage framework on BPM evolution. Preliminary explorations have addressed privacy issues related to SaaS (software-as-a-service) BPM solutions. Hence, this study is aimed through scholarly research into emerging paradigms of cloud computing and BPM and the implications on business innovation in organizations.Emerging new digital platforms and ecosystems are resetting the competitive landscape. While there are some emerging competitors like NASDAIx, A-share listed platforms, and emerging new power platform firms, the tech giants are still the dominant players in the digital platform space. Investments for platform services are huge despite the COVID-19. Efforts on innovation-based strategy and business model are underway. However, platforms encounter huge threats and pain points by growing, with overwhelming competition from new niches and complex regulatory scrutiny.